December 10, 2023


Sapiens Digital

Why Corporate Video Marketing Is Important

It’s not difficult to understand why video has become so popular in recent years; for one thing, it’s an easy-to-digest format that provides our eyes a break from the excess of written material online. This explains why social videos on YouTube are apparently seen by billions of people every day.

And those of you who plan to work in digital marketing should be well aware of the effectiveness of video as a promotional tool. This is not just because they could be interested in creating incredible films, but also because, in order to remain competitive, they’ll probably need to learn how to include video in their material.

Here, we’ll go over some best practices for producing and disseminating video for digital marketers. As well as highlighting exactly why corporate video marketing is so important for businesses that want to succeed.

Firstly, Why Use Video Content In Your Marketing Strategy?

Starting with getting information on what’s happening in the globe, coding, reading expert evaluations of the newest smartphones, trying out new culinary recipes, learning DIY beauty and styling ideas, and discovering your perfect dancing style… Websites like YouTube will help you increase your knowledge in any subject, from anything.

According to statistics, 1 billion hours of material are seen daily on YouTube. 44% of all internet users are attracted to this video platform. It has over 2 billion active users each month. YouTube is preferred by 60% of users over TV for content consumption.

What Can Be Achieved With Video Marketing?

Together, these innovations make it easier than ever to create videos and more popular than ever to view them. But do consumers actually want to watch marketing videos? In fact, they do.

According to research by HubSpot, 72% of consumers prefer watching videos rather than reading about a product or service.

In addition, they found that about 50% of internet users search for videos about a good or service before going to a store.

These figures demonstrate that modern customers value and are interested in video marketing. In other words, buyers increasingly anticipate seeing video advertisements!

If you consider your own buying habits, this makes sense. When was the last time you bought something without first seeing a video?

You might be surprised to learn that video also aids in improving your Google ranking. Due to the size and contrast of video previews, video not only helps your site rank higher but also increases your visibility in search results.

Why Quality Is Important In Video Marketing

Let’s face it, nobody needs to sit around and spend time viewing a bad, cringe-inducing video. Even worse is when these kinds of films become popular and are hilariously mocked by the same individuals all over the world who intentionally distribute them. You obviously don’t want that kind of disgrace associated with your brand. You wouldn’t want to have a terrible reputation like “the firm with the crappy video” or something like.

This is why it’s crucial to leave this type of work to the professionals, particularly for a corporate video when the entire company’s image is on display. Any firm’s ability to provide persuasive material will be evident to viewers of a high-quality video produced by that company, and as we all know, people enjoy being persuaded. People are more inclined to trust a corporate organisation if it demonstrates that it is capable of managing their business with professionalism from beginning to end.

The Different Types Of Video Marketing

There are many various sorts of films available, so knowing your aim clearly before you start filming is essential to developing an efficient content marketing plan (or any other type of content, for that matter). To that end, you should ensure that the video’s kind and its channel purpose (if you’re sharing it on social media) are appropriate for the video’s intended audience.

You can take a look at this article which breaks down the different types of video and how you can use them effectively as part of your video marketing strategy.