Volkswagen of America is about to change its name to… Voltswagen of America. The company says the rebrand is a “public declaration of the company’s future-forward investment in e-mobility” and will take effect in May. Right.
We know what you’re thinking – that this is an April Fools’ Day joke gone too far – because we (and everyone else) thought so too at first. But no, apparently not. VW says it’s legit. It’s already changed its Twitter handle and Find/Replace’d its entire US website to swap K for T.
The news started circulating yesterday when several US news outlets spotted a draft press release that had been mistakenly uploaded to VW’s media site. It was quickly removed, but the company doubled down today with a statement from Scott Keogh, president and CEO of what is now Voltswagen of America.
“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” he said. “The idea of a ‘people’s car’ is the very fabric of our being. We have said, from the beginning of our shift to an electric future, that we will build EVs for the millions, not just millionaires. This name change signifies a nod to our past as the peoples’ car and our firm belief that our future is in being the peoples’ electric car.”
At the moment there’s no indication the rebrand affects any other country apart from the US, where from now on VW EVs will wear a ‘Voltswagen’ badge. The company says its ICE cars will continue to use the existing VW emblem.
We, for one, will only believe it when we see the first Voltswagen in the metal.