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We have to start by saying that chatbot marketing is a strategy that will allow you to implement a bot that will improve your customer service and engagement by providing them human-like conversation.

Therefore, we can say that marketing chatbots can help you maintain a connection with customers, improve profitability and streamline service processes. 

You should remember that chatbots are AI-powered chat platform tools that are used for lead generations, productivity, sales, and many more. The main goal of chatbot marketing by using Marketer Magic is the possibility to automate customer relationships.

According to different studies, results have shown that 60% of users state that engagement with businesses allows them to become customers. Therefore, we can see the effectiveness of chatbot implementation especially for driving sales and improving customer relationships.

Reasons to Use Chatbot for Marketing Purposes

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Chatbots are perfect because they will allow you to strengthen your relationship with customers and prospects in messaging apps such as Facebook Messenger. 

If you have in mind that this particular platform features almost 2 billion active monthly users, you will be able to understand the efficiency of this specific implementation.

The main goal is to create and maintain a meaningful relationship with your prospects and customers because that is the best way to retain their services and to give them the ability to return.

You can also manage customer relationships by checking a dashboard that will provide you a detailed chat history, collected data, Facebook profiles and many more. According to prominent marketers, 80% of businesses will use chatbot automation services by 2020.

Therefore, if you wish to go with the flow and to make yourself indispensable for the industry you operate, you need to start looking ahead immediately. Chatbots are crucial for your marketing strategies.

  1. Increase Lead Magnets Downloads

Most of us already know what Facebook Ads are and how they look like. People tend to get targeted posts with offers or lead magnets that will push them off Facebook towards your landing page.

At the same time, they may leave their emails when reaching your landing page, but most people will feel awkward and decide to choose someone else instead. The main reason for that is that people do not like direct approach when it comes to marketing nowadays.

At the same time, they will not leave email addresses unless you give them a reason to do it. The fact is that approximately 90% of visitors will bounce from the post-click landing page, which is why the implementation of Messenger bots can help you along the way.

A good chatbot will provide you these traits:

  • Social Proof
  • Strong call-to-action
  • Compelling copy

At the same time, you can implement the ability to clearly state what you will present to your potential customers, which includes some form of free content that they will get after leaving email addresses.

Therefore, as soon as someone clicks an ad, the chatbot will start a conversation with him/her through Messenger, and make sure to add a personal touch with the idea to improve conversion along the way.

You will gain three benefits by using this particular approach:

  • You will know whether this lead is interested in your content.
  • You do not have to waste ad dollars on lousy leads
  • They will automatically become your Messenger subscribers

The best way to understand more about chatbots is by clicking here

  1. Customize Contact Form

You do not want to create an impersonal contact form, because that will not be appealing to potential leads. Therefore, you can allow your potential customers to fill their ways by using Messenger without driving them to a third-party website.

By doing that, you will be able to get quick answers and reduce web forms that are tedious and will not help you throughout the process. At the same time, they will ensure that you are the perfect candidate due to responsiveness, and that will bring them closer to you than before.

Chatbots will ask targeted questions that will not require filling a form, which means that it is easier to get valid data without overwhelming issues. If the applicant trail goes off, a team member can jump in and take over with ease.

That will provide you the possibility to enjoy and convert leads into customers with more efficiency than before.