February 26, 2024


Sapiens Digital

Top 5 Ways to Improve Your SEO Rankings

WordPress SEO services can be a valuable resource for enhancing your website’s ranking and increasing traffic. They contribute to improving online visibility and credibility. WordPress offers several powerful features right on the homepage to make your site more SEO-friendly.

Improving Your WordPress Website’s SEO Performance

Choose Reliable Hosting

Your hosting service significantly impacts your WordPress site’s SEO. It affects site speed, security, and uptime. Ensure you select a dependable hosting service to avoid performance issues.

Install an SEO Plugin

To kickstart your optimization journey, install an SEO plugin. Two popular free options are Yoast SEO and All-in-One SEO Pack. These plugins won’t automatically optimize your site but will assist you in implementing best practices.

Select an SEO-Friendly Theme

WordPress provides a default theme called ‘twenty-twenty,’ but it may not be the best fit for your site. Explore thousands of free and premium themes within your dashboard, and choose one that’s SEO-friendly.

Configure Your Preferred Domain

You can choose between https://domain.com and https://www.domain.com for your website. This choice doesn’t impact your SEO, but it’s essential to ensure your site is accessible through one of these options, as Google treats them as separate entities.

Optimize URL Structure

By default, WordPress URLs look like this: https://domain.com/?p=123, which isn’t optimized for search engines. To improve this, customize your URL structure by going to Settings > Permalinks. Using the post title as part of the permalinks is a good choice for most websites.

By following these steps, you can enhance your WordPress site’s SEO performance and increase its online visibility and credibility.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.