Reduce, reuse, recycle: Samsung is introducing new eco-friendly packaging that can easily be upcycled into creative projects. The corrugated cardboard features an all-over dot matrix design that encourages customers to cut up boxes and assemble them into other products—a small end table, perhaps. Or maybe a magazine rack or clever little cat house.
The reusable packaging is rolling out across Samsung’s portfolio of Lifestyle TVs, including the artsy Frame, the modern Serif, and the rotating Sero. Each box features a QR code that, when scanned, directs folks to an online manual for making household items.
“Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do,” Kangwook Chun, vice president at Samsung Electronics, said in a statement. “And with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves.”
Samsung in January earned a CES 2020 Innovation Award for its sustainable concept, which the trade show called “an environmentally friendly, all-in-one toolkit for upcycling packaging material that might otherwise be thrown away.”
“It begins when you scan the QR code on the side of the box. Simply connect the dots with a pencil and cut out the design you traced,” according to the Innovation Awards website. “In just 30 to 40 minutes, you’ll have a truly unique item to complement your home decor—one that represents a perfect combination of sustainability and creative upcycling.”
The Sero television—which can be flipped 90 degrees for viewing content in landscape or portrait mode—also earned a Best of Innovation honor at this year’s CES.