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The coronavirus is forcing everyone to cancel large gatherings, including weddings. But not to worry; hookup website AdultFriendFinder is encouraging couples to consider live streaming their ceremonies over the internet. 

On Friday, the dating site launched a new page dedicated to live streaming weddings in response to the pandemic. “If social distancing has put a damper on your special day, we can help,” the page says. “Stream your wedding on AdultFriendFinder and share your joy with family, friends, and a supportive community of members who can’t wait to wish you well.”

The goal is to help couples avoid postponing their dream wedding. “The coronavirus pandemic has been throwing weddings into chaos. While some have rescheduled to as far as 2022, others are still eager to get married as soon as possible in front of friends and family,” the dating website told PCMag. 

AdultFriendFinder is now offering interested couples the chance to stream their weddings over the platform in 4K or 1080p. You can do it on a public channel open to anyone, or you can stream the footage via a private, password-protected channel. “The service will be entirely free and couples can stream it via a regular webcam,” the dating website added. 

To us, the offer sounds more like a gimmick to capitalize on the coronavirus, which is presenting both challenges and marketing opportunities for companies. Nevertheless, it remains unclear when the pandemic will actually end. According to medical experts, it could take at least 18 months for health authorities to develop a vaccine. So there may be a growing need for live streaming weddings to help ensure friends and families won’t miss out. 

Indeed, other media outlets are already starting to report on couples who’ve had to downsize their ceremonies and opt for a more remote approach. One couple in Illinois recently did just that by holding a small wedding and streaming it over Facebook. 

“We had about 100 people online watching it live, all over the world; Germany, Belgium, really everywhere,” the groom Joe Stecher told CBS Chicago. “Full disclosure, they weren’t all invited to the wedding.”

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