Smartphone manufacturer LG has announced that it will be introducing a new “design language” to its flagship smartphones.
While few details are known barring what the company has put in a blog post, LG says that its new devices will be more minimalistic, taking inspiration from the “natural world with a visual form factor that differs from the industry trend.”
One of these changes will be losing the camera bump that most high-end smartphones have as they try to pack more cameras onto the back of each new generation of handset. LG’s upcoming phone is now expected to have three rear cameras and a flash ordered vertically by size along the left of the device. The largest is at the top, and the smallest at the bottom to “evoke images of falling raindrops.” LG also says that while the main camera will sit slightly above the surface, the other two will sit underneath the phone’s glass back.
The second change is what LG calls “3D Arc Design.” The edges of the display and the back of the phone will now curve symmetrically, which LG says means the phone will be more comfortable to hold as well as more attractive to look at.
In a statement on the blog, LG vice president and head of LG’s Mobile Communications Design Lab, Cha Yong-duk, said: “Our upcoming smartphone will draw on the rich history of classic LG designs which have always been distinctive at first touch. This handset will be a first-look at the competitive edge we will be bringing to every LG smartphone going forward.”
As TechRadar reported, a new LG phone is expected in May. The premium range of phones will replace the now-discontinued G-series, and has been dubbed the ‘LG chocolate phone’ after comments made by LG VP Lee Yeon-mo suggesting the company was looking to recreate the buzz around the KG800 Chocolate phone, released in 2006.