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Say hello to DAL-e, Hyundai’s AI-powered customer service robot. It’s adorable yet useful as it rolls around the company’s Motor showroom in Seoul helping out customers. 

The South Korean company revealed DAL-e yesterday, explaining it was part of its pilot program and if everything goes smoothly, it’ll expand it to other showrooms. 

Part of DAL-e’s existence is to ease customers’ human interaction concerns in this COVID world, and the other part is to assist employees to handle the number of walk-ins. 


DAL-e stands for “Drive you, Assist you, Link with you-experience,” and boasts “state-of-the-art artificial intelligence technology,” explained Hyundai. It also includes facial recognition tools and an automated communication system that enables it to communicate with customers. 

Our objective is to enable the DAL-e to engage in a smooth and entertaining communication with customers and present valuable services to them,” said Dong Jin Hyun, Vice President and Head of the Robotics Lab at Hyundai Motor Group.

DAL-e can easily communicate with its customers. Source: Hyundai

DAL-e has a truncated, humanoid body that hosts a welcoming little “face,” weighing in at 176 pounds (80 kg). Its features are emotive and responsive, which may appeal to customers looking to use it for assistance in the showroom more. It even recognizes if customers enter the showroom without a face mask, and can kindly ask them to put one on. 

Hyundai Pilots Its AI-Powered Automated Customer Service Robot, and Its Adorable
Touchscreen displays show information to customers. Source: Hyundai

It responds by speaking and showing messages and information on its touchscreen, and can smoothly glide across the showroom floor thanks to its omnidirectional wheels. This makes it easy for DAL-e to keep up with customers and to show them where to go. 

Hyundai Pilots Its AI-Powered Automated Customer Service Robot, and Its Adorable
DAL-e’s four omnidirectional legs. Source: Hyundai

When needed, it connects wirelessly to a large display screen at the venue, and shows all relevant information requested. And if anyone has the urge, it’s down for a selfie photo — just another fun feature DAL-e sports. 

Hyundai Pilots Its AI-Powered Automated Customer Service Robot, and Its Adorable
It can also move its arms to appear more “human-like.” Source: Hyundai

Hyundai Motor Group intends to keep updating DAL-e based on the information gathered from its pilot program, making it an all-around advanced android robot. 

Hyundai has been staying on top of its robotic game, clearly seen by its recent purchase of Boston Dynamics.

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