According to the latest Canalys report, smartphone shipments in the US grew by 11% during the April – June period compared to the previous quarter. The market is still in 5% decline compared to the same time last year. The average price of a new smartphone in the US was $503 which is 10% less than the value in Q1 2020. Canalys estimates 70% of smartphones shipped in the US for Q2 2020 were made in China, a 10% QoQ increase.
7 out of 10 devices sold in the US were either Apple or Samsung phones with Apple alone to shipping an impressive 15 million units and securing a 47% market share. Next in line was Samsung which managed 7.4 million shipments which equaled its figures from last year. LG rounded out the top-three with 3.5 million shipments and an 11% market share. Lenovo (2.2 million shipments) and TCL (1.3 million) completed the top 5.
| Company | Q2 2020 Shipments (in million) |
Q2 2020 Market share |
Q2 2019 Shipments (in million) |
Q2 2019 Market share |
Annual growth |
| Apple | 15.0 | 47.1% | 13.6 | 40.8% | +10.0% |
| Samsung | 7.4 | 23.2% | 7.4 | 22.3% | -1% |
| LG | 3.5 | 11.0% | 4.3 | 13.0% | -19% |
| Lenovo | 2.2 | 6.9% | 2.0 | 6.1% | +8% |
| TCL | 1.3 | 4.0% | 2.3 | 6.8% | -43% |
| Others | 2.4 | 7.7% | 3.7 | 11.1% | -34% |
| Total | 31.9 | 100.0% | 33.4 | 100.0% | -5% |
According to Canalys’ Vincent Thielke, the COVID pandemic coupled with tightened consumer spending prevented 5G phone adoption from taking off. Coupled with the limited network coverage, users preferred to stick with 4G devices. Apple’s iPhone 11 and SE (2020) were the best selling phones in the quarter. Samsung saw disappointing Galaxy S20 series shipments though its entry-level Galaxy A10e and A20 got a lot of attention from buyers.
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