Apple this week updated its App Store review guidelines to allow for ads in push notifications, provided users opt in to receiving them.
As 9to5Mac reports, the revised rules state that “Push Notifications should not be used for promotions or direct marketing purposes unless customers have explicitly opted in to receive them.” Developers must request permission and provide a way for users to opt out of getting these promotional push alerts.
“Abuse of these services may result in revocation of your privileges,” Apple says.
Previously, the review guidelines said that push notifications “should not be used for advertising, promotions, or direct marketing purposes.”
Meanwhile, if you think you’ve created the next big fart app, Apple is not interested. “The App Store has enough fart, burp, flashlight, fortune telling, dating, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience,” the updated guildelines say.
And if your app lets you authenticate via a third-party service (Facebook, Google, Twitter, etc.), it also needs to support Apple’s version, Sign In with Apple, by April 30, 2020, 9to5Mac says.