It does not matter whether you are running a shopping mall or a single retail facility because having a people-counting sensor is a vital way to improve your business on numerous levels.
Keep in mind that people counting technology can allow you to understand the occupancy patterns and your customers, which will ultimately help you optimize your space so that you can boost your business to the next level.
You should check out this site: https://athena-security.com/people-counting-with-sensors to learn more about people counting technologies in general.
This particular technology is crucial for retailers, primarily since the foot traffic and the number of customers affect profits and revenues. Therefore, you will improve by analyzing foot traffic trends that will help you with a business strategy.
It is vital to understand that you can use various sensors, depending on your business and other preferences. However, choosing the best one for your particular requirements is not a simple task, which is why you should conduct research beforehand.
In the further article, we will talk about the importance of counters for your business, which will help you decide whether you should use them or not.
Let us start from the beginning.
- Thermal Sensors
You can easily choose thermal sensors that use heat to detect and count the number of people passing inside your store. They use light that comes from body heat as they pass it. The best thing about thermal ones is that they will provide you anonymous data.
You should check here to learn more about the thermal options that you can find on the market.
You will be able to use it for numerous business purposes with an idea to determine the foot traffic, which will help you improve your business. Since they do it anonymously, it means that you should stop worrying about privacy concerns and requirements that come with them.
If you own a retail business, you can easily install thermal sensors, which will help you improve your potential customers’ patterns.
Even though the prices tend to vary depending on the technological advancements and other features you wish to get, they are much more affordable than video cameras.
You will be able to place it at the entrance, which means you can cover a large area. That is the main reason why it is a popular option for most small and medium-sized businesses.
You can also find the latest technological features on the sensors, which will reduce the expenses for maintenance and installation.
You should enter this site: https://www.forbes.com/sites/joanverdon/2020/06/28/the-new-science-of-counting-shoppers-tracking-customers-in-the-age-of-coronavirus/ to learn more about tracking customers.
- Video Camera Sensors
Apart from regular heat sensors, you can also choose video camera options that can quickly identify the number of people passing through its coverage.
You probably know that most businesses nowadays already use video cameras for security concerns. Implementing video counters is different because it will not help you secure the area but count foot traffic actively and real-time.
You can easily use video cameras throughout your business premises. Still, in most cases, business owners tend to place it near doors and storefronts to count people entering.
When it comes to price tags, you should know that they are more expensive than regular heat sensors, especially when you count the maintenance, setup, and installation fees, among others.
The best thing about them is the ability to get an accurate report on people entering your store, which is why you should know that video sensors are the most accurate compared with other types.
At the same time, you will have a clear picture of your customers, which will help you create a comprehensive analysis of their traits including age, gender and other factors that will improve customer interaction within your premises.
However, we have mentioned above that video surveillance comes with disadvantages, especially when it comes to installation and maintenance. Besides, you will need electricity to power it up, which means that you should hire professionals to help you with the process.
We recommend you to consider the space you wish to cover with these cameras, and generally, you will need more than one if you wish to maintain the overall accuracy of the entire area.
Compared with thermal sensors, video camera technology comes with privacy concerns, especially in areas where the privacy laws are harsh and regulated.
The best way to understand the importance of privacy laws is by checking here for additional info.
That is the main reason why you should understand everything about the laws and regulations before you install them.