With the increasing relevance of digital media more than ever, using it for marketing products and services has become inevitable. Digital marketing has not only the capability to reach out to vast audiences but also to acquire a new customer base.
Digital marketing encompasses a variety of functions, for say, content creation & marketing, SEO, paid search, social media marketing, email marketing, video marketing, webinars, etc.
Digital marketing provides vast career options, here are some of them:
- Video/audio producer
- Mobile marketing executive
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media manager
- Email marketing
- Marketing Manager
- Content Writer
- Content Manager
- Web developer
- Web designer
- Analytics professional
But to get a dream job, one needs to have a killer digital marketing resume that no recruiter can ignore.
Here are the top 5 tips for writing a digital marketing resume:
- Digital Marketing Skills
Showing the top skills for marketing resume is probably the most crucial element in your official document. A recruiter scans the skills section to decide whether a candidate matches the requirements of the job or not.
Before writing a resume the first thing is analyzing the job posting. It helps to understand the requirements and reciprocate the same on the resume.
Here are a few digital marketing skills:
- Data Analysis
- Writing and Editing
- SEO and SEM
- Email Marketing
- Customer Relationship Management
- Social Media advertising
- Community management
- Mobile Marketing
- Pay-per-click advertising
- Conversion rate optimization
However, the resume must only contain the skills that one actually possesses.
- Digital Marketing Certifications
Certifications enhance the credibility of the skills of a candidate. Adding certifications along with the education section compels the recruiter to consider a particular candidate.
With plethora of online courses in the market, here are a few recommendations:
- Google Analytics IQ Certification
- Hootsuite Social Marketing Certification
- Google Ads Certification
- HubSpot Content Marketing Certification
- Digital Garage: Fundamentals of Digital Marketing Certification
- YouTube Certification
- Digital Marketing tools
The digital marketing job requires one to have the knowledge of basic tools that helps to streamline the broad marketing spectrum. One should always add the tools sections below the key skills section to draw the recruiter’s attention to it.
Here is a list of few digital marketing tools:
- Sprout Social
- Canva Business
- Google Adwords
- Google Analytics
- Survey Anyplace
- Professional Experience
Try to draft this section around the keywords used in the job posting and highlighting one’s experience around it.
Here are a few tips to make the experience section to the point:
- Frame one-liner bullet points to facilitate reading
- Use relevant figures wherever possible
- Highlight job-related keywords and skills
- Mention key clients and projects
This is the first section that a recruiter looks at hence, build a strong summary highlighting skills and key work areas.
Here is an example of the summary section:
4+ years experienced competitive marketing enthusiast with a demonstrated proficiency in devising social media strategies to drive website traffic as a part of promoting brands and increasing user engagement. Adept at leveraging strong networking and persuasion capabilities for lead generation to increase sales & business. Looking for an opportunity to collaborate with a futuristic marketing organization and grow as a professional.
The digital marketing resume is all about showcasing one’s skills of marketing a particular product, in this case, it is the person’s abilities and talent. Frame a strong resume using the above tips and grab the dream digital marketing job.