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Day: November 14, 2019

Top 3 ways to improve your local rankings in Google 

Posted by Joi Azzara on November 14, 2019November 14, 2019 in general

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With innovation spurring all across the globe, search engines have become the gateways to the known and unknown alike. Apart from that, the future relies heavily on the voice-based assistant’s-based solutions that are complex and updated to the needs of the user. This, in turn, has made local rankings an essential part of the journey. The search engine giant keeps on updating its algorithms to keep the essentials and eliminate the unwanted. Here are a few ways on how one can improve local rankings on Google.

Keep Your Information Consistent

Part of a search engine strategy is to keep the information consistent. Your business’ information primarily includes the name, contact information, and the local presence. Keep in mind to keep the essential information consistent on all possible channels. On the other hand, make sure that you are present on all major platforms. 

Whether it is the Google Business or a Facebook Page or a LinkedIn profile, your business should have an Omni-channel presence, including the local listings. This will help you authenticate the business online while making a positive impact on the minds of people searching for your business. The search engine optimization tips play a crucial role in ranking webpages and hence follow some basics to get the best results out of your efforts.

Keep Updating Your Web Presence

Google’s web crawlers run every hour and every second throughout the web, ranking the webpages every second. If your website does not deliver any value, then chances exist that it will list much back in the search results. SEO experts advise you to keep your web presence updated all the time. 

Even a small change can cause a significant ripple and hence should be kept updated all the time. This, in turn, has led to the growth of content marketing. Content marketing encompasses pictures, videos, and blogs and is a natural way to attract customers to your website. A relevant blog can attract thousands of customers who may turn into potential customers. 

The same can be applied to your web presence on other social networking sites like Twitter, Facebook, and LinkedIn. Regular updates on any of the platforms will help you create a community that follows you rigorously. On the other hand, it will help you rank high in the search results of any website or search engine. 

Optimize for mobile and speed

Google considers scores of factors for ranking the webpages. However, with the emergence of smartphones and other handheld devices, the scenario has changed completely. One needs to optimize for speed and smaller screens to get the best ranks in the field. Crucial elements like loading time, the format of the website, picture size, and several others play a pivotal role and hence cannot be ignored at all costs. For most business owners, the tasks may seem impenetrable. Consequently, most business owners hire experts to help them throughout the process. Consider it as an investment, helping you grow your business rapidly.

When it comes to ranking high on …

How to improve your digital marketing campaigns?

Posted by Joi Azzara on November 14, 2019November 14, 2019 in general

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The world is transforming at a fast pace towards the digital era. Every device is connected to the other, and information travels in the matter of milliseconds. The advantages of faster communication with the advent of digital technologies have also served an evident benefit for businesses. The benefit we are talking about here refers to the marketing advantage businesses enjoy nowadays with digital technology. 

The internet, social media, and many new technologies help businesses stay in close contact with their customers. Businesses could now reach customers with their ads and new offerings directly on the latter’s mobile phones and smart devices. Any form of marketing on the digital platform refers to digital marketing. Any business could succeed in their digital marketing campaign if they get certain points right! The following discussion would outline some tips to improve the effectiveness of your digital marketing campaign. 

Know your digital marketing goals perfectly

The first step in ensuring digital marketing success is an awareness of your goals. Every marketing campaign starts with certain objectives in mind. The end-objectives provide the basic outline for the whole campaign. Every business needs to find out clear goals for their digital marketing campaign. What can a business do to improve this step? 

Following the SMART goal, setting a model can help a business come up with quantifiable objectives. Specific, measurable, achievable, realistic, and time-bound objectives tend to provide a certain direction for the whole campaign. Most important of all, such goals could help in defining the potential stages in the digital marketing campaign for successful outcomes.

Frequently update your website content

One of the most crucial pointers that help in improving a digital marketing campaign for businesses is updating website content. New website content for business helps the business showcase its relevance in the industry. Also, new website content supports an increase in brand recognition as well as the overall appeal of a business. 

Constant updates of website content help in building a formidable content strategy that ensures long-term success in digital marketing. You could try including a blog or news section on your website and publish industry news and updates regularly in that section. As a result, you can find improvement in search engine rankings of your website. Furthermore, this will also help in ranking the website for a wide range of web searches. 

Try enticing customers with short advertisement videos

Snack ads have the potential of becoming the next big thing in digital advertising. Snack ads do not imply advertisements for snacks. On the contrary, they are small advertisements videos less than 10 seconds in duration. The advantage of snack ads is evident due to the gradually decreasing attention span of people. 

Therefore, shorter ads could impose a formidable impression on the minds of the audience quickly. You should ensure that the snack ads for your business should also have promising information about your brand. The popularity of short advertisement videos on Instagram, Twitter, and Facebook can ensure successful outcomes for your digital marketing campaign. …

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